How to improve metrics
When you drive traffic to your website, you need to keep them engaged. If targeted traffic is diverted from the page then there will be no benefit to your business. But luckily, there are proven ways to increase pageviews and reduce bounce rates.
What is the bounce rate?
In simple phrases, if someone comes to your site and only stays on a single page and then leaves the tab without taking any action, the person will be kicked off the site. The bounce rate is calculated by dividing the single-page session by all sessions. If Google Analytics shows that a website has a 40% bounce rate, it means that at least 40% of users only opened a single page and left the tab without clicking on the links on the page.
Easy ways to increase pageviews and reduce bounce rate
Here I have discussed top 10 proven ways to increase pageviews on a WordPress website and reduce bounce rate.
Work on site speed
Did you know that 32% of people close their browser tab if a webpage doesn’t load in 3 seconds? This means that the site loses traffic even though it receives it. A website’s slow loading speed also has a negative impact on its search engine ranking position.
To reduce your website loading speed, the first thing you need to check is your page size. If it’s more than 1MB, there’s a good chance it slows down the loading speed. You can optimize the webpage to keep it to a minimum size.
Otherwise, they will not feel interested in checking other pages on the site.
As a webmaster, you need to provide users with the best navigation system so that they can easily find any information on your website.
For this, create a user-friendly header menu. If you need to, keep the header stuck. If you have a business website and there are many features.
Create great content
You may have heard that content is king. Yes, it’s true when you’re serving great content to your readers.
So the question is what is great content! Well, if you can fulfill the user’s intent and readers tend to scroll to the end of the content, that’s great content.
To fulfill user intent, you’ll need to do original research for each of your content. Make sure you’re not just paraphrasing your competitor’s content. Instead, discover the information gap in posts that rank on the SERP.
Now discover the authentic information and include it in your content.
Provide a great user experience
Sometimes it can happen that you have written the best content on a specific topic and still not getting the best results. This happens when you fail to provide the best experience for your audience.
There are so many things that go into user experience and content quality is one of them. When you are sure that the quality of your content is good, you need to focus on other factors.
The first thing you need to consider is content formatting. Then, add relevant images with the article so readers don’t get bored when reading your content. Write in short paragraphs and short sentences. Make sure your readers can easily scan the post.
If it’s a landing page, optimize the content and use relevant design elements. Run A/B tests for different styles and formats in the content so you can optimize your entire site accordingly.
Website owners often get huge traffic and are still confused about how to increase pageviews per visit. Well, when you are getting traffic to your website, you need to give them the path to visit various pages.
You can easily do this by promoting relevant posts in your sidebar. Add more than one blog to the sidebar so readers can find related blogs.
Optimize the site for mobile visitors
Currently, the percentage of mobile website visitors has increased significantly. You shouldn’t avoid this large chunk of the public. All pages on your website must be mobile-friendly.
Make sure the pages fit the screen size, regardless of display. It’s possible with responsive design. When designing the website, check the page layouts on different devices.
Responsive web pages ensure that the website is suitable for the devices display size.
When publishing a post on your website, make sure you create internal links within the post. Link to relevant pages in the post and also get links to the current post from existing pages.
Now the question is, should you randomly create internal links within a post or page? The answer is no! You should only link to relevant pages and posts that can help users find more information.
The purpose of internal links is to help users find all information in one place. You can’t write everything in a single post, but you can link multiple pages in one post to meet the need for information. Proper inner linking will increase pageviews.
It’s good practice to include external links in your post or page. External links to relevant sources increase your page’s authority. But the fact is that if you use external links on your page and it doesn’t open in a new tab, users will redirect to a new page and the bounce rate will increase.
You can resolve the issue by simply enabling the link to open in a new tab. This way, you can decrease bounce rate and increase pageviews.
Keep the popup friendly
There is debate about keeping pop-ups on the site. Some experts recommend not using pop-ups of any kind. But when you consider lead collection you should use some kind of popups. But make sure you customize it.
Show the popup at least after a certain time so that users don’t feel irritated. Also, make it easy for users to close the popup whenever they want.
So, here you have the best ideas to increase pageviews and reduce bounce rates. Just be sure to follow these steps the next time you publish a new post or article. Plan before starting to write the content of a new page so as not to make it boring.
If you are running a blogging site, the best way to increase pageviews and reduce bounce rate is to maintain a blog post checklist. This will help you stay organized and productive.