How To Increase Your Organic Traffic

You may want your project to grow step by step, reach your target audience and become a real source of income by receiving the attention it deserves in a short time.

Your regular SEO work, your technical optimization process of your website, and of course your dedicated content-sharing strategy contribute to this process. Still, the organic traffic you get might not be enough for you.

Remember, organic traffic sends the message that your visitors purposely prefer you and want to benefit from your services. Converting that traffic into conversion rates is also a very important skill.

But before the transformation, you have to convince people to join, and for that, you have to go in front of people. That’s exactly why we’re going to talk about ways to increase your organic traffic today.

Increasing your organic traffic in the internet world goes hand in hand with increasing your SEO visibility. The higher you rank for certain keywords in the SERP, the greater the chance that users will click through to your site and you’ll realize you have a bigger piece of the pie.

But of course, this is not the only way, remember, search engines are not the only tools people use to drive traffic to their websites. Paid ads from social media platforms or various link-building strategies are also very successful in providing traffic gains by making websites popular.

Today, we’ve prepared a guide to increasing your website’s organic traffic. Once you’ve accomplished the basic SEO requirements for your website and supported optimizations by regularly auditing your website, you can speed up your growth process with these methods.

If you’re ready, let’s get started now.

6 ways to increase organic traffic

We’ll cover six different ways you can take your site step by step, show Google “something works here” and interact with your visitors. Hey, none of this is a secret. We have mentioned most of them under different headings in the previous content on Optimize. my blog.

But here, we think you will better understand the contribution of each one of them in winning new visitors. If you’re ready, let’s get started.

Optimize your page speed

In addition to being a very popular SEO criterion, page speed is a metric that closely affects the experience users have on your site. Let’s give some information about page speed:

Studies show that 70% of users who enter an e-commerce website do not exhibit the site’s buying behavior when they encounter a freeze or pause. If there is no buying behavior, what do you think are the chances that they will visit you again?
Another study says that 60 percent of new visitors who experience a freeze or slowdown on e-commerce sites do not revisit the site, and that number rises to 85 percent on their second experience. Hey, even the users who land on your site now are giving up on you and are no longer your “organic visitor”.
According to another study, the first three seconds of your website’s loading time are extremely important. Users expect loads in the first 2 seconds and tolerate three seconds. After three seconds, bounce rates skyrocket. Most users are reluctant to revisit your site.

How does page speed affect organic traffic?

These are all data from field studies. In short, your page speed affects your organic traffic based on the following factors:

First, Google cares a lot about your page speed. For that, it even offers a separate metric called Google Pagespeed which checks you constantly. If you don’t have fast page load performance at the level that Google wants, Google refuses to show you in the top positions for relevant keywords. This increases your SEO visibility score and creates an obstacle for more people to get to your site.
Page speed somehow reduces the UX of users who landed on your site. In this case, users bounce. Bounce gives Google an important tip to lower your rankings. Also, even if your rankings don’t go down, giving your visitors a negative experience will keep them from visiting your site again. This means that customer acquisition rates go down and therefore organic traffic naturally goes down. Hey, it’s all connected, everyone!

How to optimize your page speed score?

So what can you do to increase your page speed score and boost your website?

It’s often a good idea to use tools like Google Page Speed and have each of your pages thoroughly audited for page speed scores. Because the Google Page Speed tool will give you very detailed information on this matter and will present each failure with information on how to fix it.

Also, let’s talk about some different methods:

Using images smaller than 100 KB on your page can speed up the loading process.
Try to keep HTML, CSS, and Javascript files under 150KB. For this, you can perform compression or minification operations. How to do this was explained in detail in the previous content.
Edit cache settings and start saving cache.
If there are unused scripts on your page, clean them up and reduce your workload by taking fewer actions.

Target more people by Link Building

Link Building is a very important process that will enrich your content in the eyes of search engines. Imagine that you are sharing content and in certain parts of that content, you direct the user to the site of different authorized tools and resources. In this case, two things happen:

First, you optimize the user experience of the content. Users get really useful results while browsing your site because they have everything they need to know with their referrals. Also, you don’t have to do link-building work just to point to external sites. The link you send to any content you’ve shared on your site can be very helpful as well. In this way, you will facilitate the navigation of your visitors through the site.
When you link to content on a website, Google follows the links you provide. It helps Google to have information about what this content is about and its structure. For example, if you have written SEO-related content, it is very helpful to have link building for SEO-related keywords so that Google can understand and convince the relevance of your content. By looking at the side pages, Google reinforces its knowledge of your content’s reach. This positively affects your ranking for relevant keywords on the SERP. Hey, you know what improving your rankings means: increased SEO visibility and maximum organic traffic. It’s that simple!

How does Link Building affect organic traffic?

Here’s how the link-building process affects your organic traffic:

Search engines follow links provided in content when scanning content. Since these links also provide information about your site’s authority level, it’s a good idea to mark links you provide to untrusted sites as nofollow. In general, link-building studies are effective in proving how appropriate and relevant your content is in the relevant field.
Additionally, backlink work, as a subfield of link building, provides organic traffic. Let’s say you have a backlink to content on a very popular website with a lot of visitors. This allows visitors to click on the link and come to you, i.e. visit your site organically. Increasing your popularity and recognition comes in handy at this point.

What is to be careful with Link Building?

When doing Link Building, it is very important to manage the process organically so as not to be perceived as spam by Google:

Share links with your followers by managing social media platforms.
Share content using your site name on another popular site in your industry, using various methods such as guest blogging.
Discussions continue about whether it is beneficial to get backlinks for a fee. With the emergence of the “sponsored link” concept recently, it seems that many websites report to Google that they are making non-organic backlinks. It is debated by the SEO world whether the use of this link tag has positive or negative results.

Mobile Optimization: Make sure your website is mobile responsive

In providing information about Google and other search engines, we first say this: now, in the new era, most people do their queries on their mobile devices. Many studies have revealed that fifty percent of mobile internet users in Asia and Africa connect to the internet through mobile devices only.

Thus, smartphones or tablets are no longer a secondary source of the internet, they have become tools that connect us directly to the internet. As you can imagine, this doesn’t go unnoticed by search engines.

Mobile optimization encompasses all of the following:

The overall theme of your website should be mobile friendly: As you can imagine, desktop screens and mobile screens are quite different. Pop-up menus, buttons, or other content must be optimized for mobile usage and screen size on mobile devices. This can only be possible with a mobile responsive theme.
Harness the power of AMPs: allow users accessing your site from their mobile devices to experience greater speed. Studies have shown that many internet users expect much faster internet when they are on their mobile devices. There is an expectation of fast internet, yes, because when people are on their mobile devices, they are in life and there are a lot of distractions. So you need to make sure your mobile site is fast. To optimize for speed, you can follow the recommendations we mentioned when talking about page speed and take advantage of AMPs.
Code your site with HTML5: For a mobile responsive site, code your site with HTML5. Be careful not to host multiple plugins like Flash on your site. Because many devices or operating systems do not run on mobile devices.
Minimize the number of popups: Minimizing popups means interrupting the user experience on the mobile device with an object, and generally, the mobile user doesn’t like that. So keep the number of popups to a minimum.
Have a website compatible with existing hardware devices: Remember, users don’t have a big keyboard that is easy to use on mobile. Therefore, the overall structure of your website should also be suitable for this. Don’t force them to use the keyboard.

How does mobile optimization affect organic traffic?

By the way, we will talk about the behavior of search engines and the importance of user experience when talking about this subject. Think of these two aspects as two very different points of great value.

First, especially since March 2021, Google has announced that it has implemented mobile-first indexing for all websites. What does this mean? Mobile versions of websites are no longer “minor versions” of them. On the other hand, mobile versions are seen as the primary version and gain rankings.

In short, how you look on mobile is more important to Google than almost anything else. Therefore, mobile optimization helps you to improve your ranking by providing a relevant message to Google and search engines alike.

This, of course, means that more people who query the relevant keywords will land on your site. Hey, you know the English equivalent of this: Organic Traffic, Folks!

The secondary point is the user experience. As you know, in today’s world where life moves fast, user experience demands fast, easy-to-understand, problem-solving, and compact alternatives. A great website that works fast on mobile also means more organic traffic because people will choose you.

If you don’t have a mobile responsive theme, the probability that mobile users will revisit your site is around 15%. Believe me, this fee will take you away from your target audience step by step.

How to optimize your website to be mobile responsive?

For your website to be mobile responsive, we recommend that you pay attention to the following:

Make sure your theme is mobile-responsive.
The images you use shouldn’t be large.
In the mobile view, you don’t need to have all the details found on the desktop. It will suffice to place vital functions in areas accessible to mobile users.
Optimize page speed after performing detailed audits.

Increasing Unranked Organic Traffic with Featured Snippet

What do you need to do to increase organic traffic on the SERP? Let’s say it right away: work on SEO and strengthen your ranking. Well, everyone knows that you have to wait a lot for it. What should you do if you don’t want to wait that long?

Featured snippets are a result type that Google has recently expanded its use. These fields, also called Rank Zero, can present content from an unranked site to the user as a “quick reply”.

Sometimes that quick answer will be a table, quote, text, image, or video. As users see it even before the content in the first place, the chances of clicking on that content will be quite high.

Let’s take a look at one of the highlighted snippets:

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Above you see a query called “How to make a cake”. While sites that answer this query are ranked according to their SEO score, Google provides highlighted clipped description boxes before these sites. If you wish, you can go directly to these sites by clicking on one of them. Below we would like to show you another example of this:

IMAGE

Above, you can see the Google SERP response to the query “When did the apple come out”. Even before sites take first place in this regard, there is this type of response in Rank Zero.

If you use a narrative style that aims to be visible at Rank Zero in your content, you can use it to gain extra organic traffic without having to wait to rank and gain authority. For that, you need to learn how Featured Snippets can be targeted.

Featured snippets are not a place where you can stand out using certain keywords. Because Google no longer looks for words, but paragraphs. Sometimes even a sentence that you don’t highlight at all can be selected from Google’s paragraphs and presented as a featured snippet.

Therefore, when writing content, it will be helpful to answer questions directly, address other relevant questions from your target audience, have correct answers, and say things clearly. Google loves this type of easy-to-follow content.

Of course, to find out exactly what topics you need to cover, it will be helpful to search FAQs and browse long-tail keywords. Many people, who usually aim for a zero rating, list various FAQs related to the subject at the end of their content and give simple, understandable, and straightforward answers to them.

It might be a good idea to direct questions here, as Google includes keyword-related FAQs in the “People Also Ask” section for queries in almost every language. If you want to know more about it, you can take a look at the article where we provide content optimization details. There, it is explained in detail how to write content that appeals to both search engines and users.

How do featured snippets affect organic traffic?

Featured snippets ensure that sites whose page authority has not yet risen to top rank or page rank are visible in rank zero. In this case, featured snippets have enough power to reduce SEO visibility even from the first page.

When you rank zero, Google will show you directly in response to your target audience’s search, which will naturally help you get organic SERP traffic. This is exactly why you need to be careful to present efficient information in the content marketing process.

Second, targeting featured snippets is really about designing content to be efficient and responsive to specific questions. Therefore, the user experience browsing this type of content will be high.

Users with high experience will spend more time on your site and revisit your site. All these help to increase the rankings while helping the same visitors to become loyal users and expand the overall audience of your website. Hey, that means getting a lot more organic traffic.

How to optimize your content for Featured Snippets?

If you want to optimize your content according to featured snippets, you should pay attention to the following:

First, present rich information in your content. For example, when talking about a topic, pay attention to the micro-questions asked about that topic. Make sure you answer these questions in context.

For example, if you are giving a recipe for rice pilaf with tomatoes, then you should also answer questions such as whether rice pilaf can be made without tomatoes, and what rice pilaf recipes are suitable. These are to allow you to easily reach a wider audience.

Second, when you usually post a specific headline, make sure the first sentence of that headline has a direct response feature. It might make sense to elaborate on this answer later. Having your first sentence as a general summary can make it easier for Google bots to find that answer and highlight it. Try giving more signals to make your content stand out on Google.

For example, if you put a title like “The location of New York” in a piece of content, the first sentence of that title could be “New York is located in the United States”. You can elaborate on that later.

Get Social – Using social media platforms

Think of your website as a brand and use and manage multiple social media platforms to further strengthen that brand. Regular use of social media accounts will allow you to appear in front of your target audience on social media and introduce yourself. This means that you can attract people to your official website through social media.

So how are you going to do this?

Let’s start with Instagram. For this reason, many brands often prefer this site to communicate more closely with their followers. Regularly publishing stories, reels, and posts on Instagram can be very helpful.

If you do enough up-to-date work and follow post-share trends, it will be easier for you to get to the Discover page, and naturally, you’ll get hundreds of organic followers. You can attract people to your website with interesting and trending content and increase your organic traffic.

So what else could it be? As you know, there are several tools on social media platforms that you can filter at a very high rate. Thanks to these filters, you can broadcast multiple advertisements with very high efficiency.

In these ads, you’ll show content to audiences that appeal to your exact goals based on location, age, and interests. You are definitely in the right place to present a new-generation look and achieve more.

How does sharing posts on social media affect organic traffic?

To get organic traffic, your website should be mentioned in as many places in the internet world as possible. This sends an important message to Google that your site is authoritative. If you share enough posts on social media and provide your website link to your visitors through posts here, you will create link-building. While this link-building allows you to reach more people, it also increases your SEO score and helps you rank better. It’s that simple.

What are the tricks of sharing content on social media?

Sharing content on social media can be a great idea, but there are some rules. We wanted to share a few different suggestions with you below. We need to give you some tips on social media management that will highlight your brand and drive traffic to your website:

Regular sharing of content on social media is valuable. We recommend that you share content almost every day of the week. You must share content not only as a standard post but also as a story. Because these two different types of content appeal to users in different ways.

Social media has periodic posting trends. For example, Tiktok-style videos with music and effects on Instagram have become very popular lately. Reel videos designed using various motion effects, music, expressions, and text tags are watched at a very high rate and go to the Discover page and allow many pages to be discovered. If you follow the trending post types, it will be easier for you to discover and gain followers in no time.

If you want to attract your social media followers, we recommend that you respond to comments and messages sent to you on posts. It might also be a good idea to see how often your brand hashtag is used using social media management dashboards. Interact with people and try to find out how often people are talking about you. This will make it easier for you to get much better results.

Sharing regular content on your website

One of the easiest ways to get more people to your site is to rank for more words. For example, if you are an SEO company, you may have a large number of words that you want to rank for. We understand that you want to rank higher on words like page speed, optimization, site speed, and target audience. For these, it is necessary to compose various blog content and share this blog content in a way that drives many search queries with these words. For example, to excel on the word page speed, you might want to address the following queries:

How to optimize page speed?
How can I speed up my website?
What does website bounce rate mean?
How does page speed affect SEO scores?

To stand out in such inquiries, it is necessary to share a large number of contents that represent each one and that aim to answer different questions. Posting content regularly sends the following messages to Google:

As an up-to-date site, you provide visitors with the most up-to-date messages.
Your website offers up-to-date services that appeal to your target audience.
Your site shares content that can provide answers to current user searches.
Your website is in active use.

The likelihood that Google, which receives these messages, will highlight your site increases. A study of blogging sites says that sharing 4-6 pieces of content per week gives the best results for overall rankings. Remember, it’s not just the density that matters, it’s the order too. Instead of uploading 60 pieces of content in a single day, it would be much more logical to share a piece of content across sixty different days.

How does sharing posts regularly on your website affect organic traffic?

Sharing content regularly on your website will help your website rank for the keywords you are targeting. For that, of course, you’ll need to work with a good content marketing team. A good content marketing team produces content targeting specific keywords, niche words, their semantic versions, and long tail versions.

In this content production, images, link-building studies, or general structural arrangements must be carried out by SEO. As such, Google accepts that the general context of your site and content relates to your target audience’s queries. This will help you stand out faster and get organic traffic.

What are the tips for regularly posting content on your site?

If you want to share regular content on your website, pay attention to the following:

Don’t share your content all at once, spread it out over days. If you prepared all your content at once,
you can schedule it through a dashboard.
Keep in mind that you need to perform both keyword and audience targeting in your content.

Common questions

Why is organic traffic important?

Organic traffic is important because users who visit your site without doing anything generate organic traffic. To increase organic traffic as a permanent result of your general PR work, SEO work, and advertising work, you need to understand search intent well and act accordingly.

What is the difference between organic and direct traffic?

Organic traffic is traffic obtained through search engines. Direct traffic, on the other hand, refers to the number of times a user directly accesses the website without intermediaries. If you go to the site by clicking a link on another site, it cannot be a direct traffic item, even if it is an organic traffic item. Direct traffic items consist of people typing their website address directly into the URL field.

What is Google Analytics organic traffic?

Organic traffic, which you can see among Google Analytics metrics, represents the number of visitors you receive from search engines through other referral channels. You can receive these visitors directly through your SERP ranking or paid ads. Or, after the link-building work you’ve done, your visitors may have arrived at your site by clicking on the link from another site. In all these cases, inbound people are part of the organic traffic.

How to know if a website has organic traffic?

You can use Google Analytics for this.

Then you need to go to the Reports tab.

Then click on Overview. Here you will have the chance to see statistical values on many metrics.
Click on the Organic Traffic tab to know the organic traffic and get lots of data from statistical values to graphs.

How can I check traffic on a website?

You can check your website traffic through Google Search Console and Google Analytics.

What is the most visited website in the world?

With 66.52 billion monthly visitors, Google.com stands out as the most visited website in the world. Google is followed by Youtube, Facebook, and Wikipedia respectively.

What is traffic to a website?

The word traffic refers to the number of people visiting a website.

You have to wait 45 seconds.

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How to Increase Your Organic Traffic – The Complete Guide

How to Increase Your Organic Traffic